Where we'll be
Appearances
Where to find Tertiary Co. in the world. Talks, panels, and the conference floor.
Upcoming
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IAAPA Expo 2026
Attending
Past
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SATE APAC 2026
SpeakingWhat If You Can't Give Them What They Came For?
Being good at telling a compelling story is not the same as being intentional about what the visitor carries out. The talk argues for designing the takeaway on purpose: a container for what the visitor already brought, rather than a message aimed at them. Depth without hold, and hold without depth, both fail. Dignity is a design word.